Department Stores / Specialty Retailers
Opportunity
Your stores are in prime locations and generate abundant foot traffic. Are your sales conversion rates lower than you would like? Are store browsers receiving sufficient attention to encourage a sale?
Solution
A number of factors go into converting browsers into buyers, and a CALIBER mystery shop program can measure many of them. If you are an apparel retailer, how frequently are your sales associates encouraging customers to try something on? We can provide that information. If you are a specialty retailer and you need customers to be confident in the product information your associates provide, we will tell you how you are performing. No matter what you are selling, are browsers being properly attended to? We will tell you exactly how long it takes for associates to engage them.
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